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Golf marketing for clubs with more opportunity than in-house resource.

Brand, websites, campaigns and connected technology. One specialist team.

Capture home

Good morning, Tehidy Park.

This month

20 new leads need a next action.

Discover0134leads
Capture023,412visits
Convert0312open
Cultivate0448.2%opened
The record20new this week
Discover0134leads
Capture023,412visits
Convert0312open
Cultivate0448.2%opened
The record20new this week

The three outcomes

More potential. Made visible.

Help the right people find your club, give them a reason to choose it, and make it easier to take the next step.

Woman in a green golf top holding a pink phone01

More discoverable.

Be easier to find, understand and remember by the people your club wants to reach.

Two golfers walking together and laughing, in green, pink and soft yellow clothing02

More desirable.

Reveal the quality, character and experience that make people want to choose your club.

Golfer in a green, pink and yellow striped polo holding a payment card over a contactless terminal03

More demand.

Turn attention into meaningful enquiries, bookings, applications and stronger customer relationships.

01

Get your club seen by the right people.

Discover

Brand, photography, content and campaigns make your club easier to find and more compelling when people discover it.

Powered by
Brand · Content · Campaigns

Illustrative Facebook sponsored membership advert with club photography, a Learn more action and feed controls on the Albatross grain gradient
02

Turn attention into genuine opportunities.

Capture

Capture Sites, forms and Concierge answer questions, collect customer details and make sure interest doesn't disappear.

Powered by
Capture Sites · Concierge · Forms

Upright phone showing a membership question, an enlarged pink Concierge reply extending left, and a Request a visit action
03

Give every opportunity a clear next step.

Convert

Capture CRM brings enquiries, conversations and follow-up into one sales process, helping the club turn more interest into revenue.

Powered by
Capture CRM · Automation · Follow-up

Wide membership pipeline showing new enquiry, visit booked and joined stages, with a prominent pink opportunity card and its named owner
04

Keep customers engaged after the first sale.

Cultivate

Capture Email Studio and intelligent communication help clubs strengthen relationships, encourage repeat activity and build long-term value.

Powered by
Email Studio · CRM · Campaigns

Light email invitation opening out of a dark inbox, with golf course photography and a Book your next round action

Capture Intelligence

Commercial intelligence across the four stages.

DiscoverTraffic, reach and campaign activity.
CaptureEnquiries and new customer details.
ConvertPipeline, transactions and sales.
CultivateEngagement and returning customers.

Albatross + Capture

The expertise. The technology.
One connected team.

Albatross creates the demand. Capture helps your club turn it into enquiries, customers and lasting relationships.

Albatross

Creates
demand.

Brand. Campaigns. Content.
Specialist expertise that makes a club worth choosing.

Capture

Captures
opportunity.

Websites, conversations and customer follow-up.
The connected tools behind the next step.

AlbatrossCreative & marketing expertise

Make your club
worth choosing.

We shape your brand, create the photography and film, and run the campaigns that bring your club to the right people.

Talk to Albatross
Brand

Show what makes
your club different.

A clear position, a distinctive identity and practical guidelines to keep your club’s communications consistent.

Discuss your brand
Tehidy Park: editorial brand guidelines image conceptFive angled pages. One original crest on burgundy, one untouched course photograph, large Parkland golf typography, an Aa specimen, and colour fields. All type remains editable SVG text.01 / THE IDENTITYTEHIDY PARK · CORNWALL04 / COLOURQuietconfidence.BURGUNDY#7B1C1CWARM CREAM#F5F0E6A sense of place.02 / A SENSE OF PLACEParklandgolf.In the grounds of agreat Cornish estate.03 / TYPOGRAPHYAaGeorgiaHeritage, with room to breathe.abcdefghijklm
Campaigns

Reach the people
you want to attract.

Plan and run campaigns around what you want to grow, from visitor bookings to membership enquiries.

Discuss your campaigns
Stoke Park campaign platform mockupsActual Prestige and Weekends creative files shown in illustrative Facebook feed and Instagram mobile mockups. Original artwork is preserved.facebookSearchStoke ParkSponsored · ◉···Exceptional golf, made accessible.STOKEPARK.COMSeven-day visitor accessLearn moreLikeCommentShare9:41stokeparkSponsored×Learn more
Content

Show your club
at its best.

Photography and film that capture the course, the people and the experience of being there.

Discuss your content Watch St Ives Watch Moor Park
St Ives Golf ClubClub film
Moor ParkClub film

Club film

CaptureConnected technology by Albatross

Turn interest into
lasting relationships.

Your website, enquiries and customer follow-up, with tools that help your team manage the work.

Explore Capture with us
Sites

Turn website visits
into enquiries.

A managed website that shows what your club offers and makes it easy to enquire, explore membership or find booking information.

Explore Sites
Capture Sites: a club website on desktop and mobileFictional example club. Illustrative interface, not a live product screenshot. Kestrel Vale Golf Club kestrelvale.co.uk Live kestrelvale.co.uk KESTREL VALE MembershipVisitorsSocieties Book Golf as the valleyintended it. Heathland golf, an hour from the city. Members and visitors welcome. Now open MEMBERSHIP Three ways to belong. FullSeven days a week,every competition.Enquire →FlexiblePoints based, forgolfers who work.Enquire →JuniorCoaching and a pathto full membership.Enquire → PLAN A VISIT Play it beforeyou join. A round with a member, a coffeein the clubhouse, no obligation. Request a visit KESTREL VALE Golf as thevalley intended it. MembershipThree ways to belong. Book a visit Membership Request a visit YOUR NAMEAlex Morgan PREFERRED DAYSaturday TIMEMorning Send request Concierge is here if youhave a question first. Request sent The membership team willconfirm by email. Back to the site
Concierge

Help people find
the answers they need.

Answer visitors’ questions, collect the details your team needs and hand over the conversation when a personal response would help.

Explore Concierge
Capture Concierge: a conversation becomes a visit requestFictional example club, Kestrel Vale. Illustrative interface, not a live product screenshot. Concierge Kestrel Vale · Web chat Live Can I visit before joining? KESTREL VALEOf course. What dayworks for you? Saturday morning, if that works. KESTREL VALESaturday 10:00 is free.Shall I book it for you? Request a visitAsk something else Type your message… ENQUIRY CAPTURED Alex Morgan INTERESTMembership PREFERRED VISITSaturday 10:00Being agreed SOURCEWeb chat, kestrelvale.co.uk Sent to CRMIn conversation WHAT HAPPENS NEXT Alex's request goes to themembership team with theconversation attached, sothe follow-up starts warm.
CRM

Keep every enquiry
moving.

Keep contacts, conversations and follow-up in one place. Assign an owner and a next action so your team knows who needs a reply.

Explore CRM
Capture CRM: from new enquiry to a booked visitFictional example club, Kestrel Vale, fictional enquirers. Illustrative interface, not a live product screenshot. Membership enquiries Kestrel Vale · This week Live New enquiry WEBSITE Priya Shah Flexible membership MMembership teamMon PHONE Tom Whitfield Bring a guest first FDFront deskTodayIn conversation PHONE Hannah Cole Weekend availability MMembership teamTue WEBSITE Daniel Okafor Visit with a friend GGolf teamYesterdayVisit booked WEB CHAT Sophie Bennett Saturday 10:00, pro shop MMembership teamFri PHONE Mark Ellis Tuesday 14:00 GGolf teamThu WEBSITE Alex Morgan New enquiryIn conversationVisit booked Waiting for an owner MMembership team New website enquiryAlex Morgan is interested in membership. Assign an owner. Assigned to the membership teamAlex is in conversation. Next step: agree a visit. Visit bookedSaturday 10:00. Next step: welcome Alex to the club.
Email Studio

Create emails that
sound like your club.

Turn a short brief into a branded email. Edit the draft, review it and export it to your existing email platform.

Explore Email Studio
Stoke Park email campaign in Email StudioUnchanged saved screenshot of an existing Stoke Park email draft. The surrounding editor is illustrative. Email Studio Stoke Park · Campaign Draft CAMPAIGN The Last of theSummer Sun SUBJECT LINEFour tee times an hour AUDIENCEVisitors, last 12 months BUILT FROM Club identity and toneCourse photographyBooking links from the tee sheet Review emailExport to email Stoke Park · Email preview
Intelligence

Know where
to focus.

Intelligence brings activity across Capture into one view, so your team can spot enquiries to follow up and decide where to focus.

Explore Intelligence
Capture Intelligence: the Monday briefingFictional example club, Kestrel Vale. The briefing is built overnight from the tee sheet, website and CRM, shows what changed, and sets out three next steps with the evidence for each. Figures match the example briefing used in the Capture Intelligence film. Monday briefing Kestrel Vale · 07:00 Live WHAT CHANGED Repeat visitors10524 account holders, 81 guests Website visits+22%Paid social up since 19 Sep Quiet tee times06:00To 08:00, Monday to Wednesday THREE THINGS WORTH DOING VVISITOR OPPORTUNITYInvite 24 regular visitors to joinBooked on 3 or more days in the last 90 days. Not members.Next step MMEMBER ATTENTIONCall the 73 members at riskNo booking for 31 to 60 days. Up from 66 last week.Next step PPIPELINE ATTENTIONMove 12 stalled enquiries onOpen enquiries with no change for 14 days or more.Next step Your Monday briefing is readyBuilt overnight from your tee sheet, website and CRM

Our work

The clubs behind the work.

Select a club to explore the project.

View all our work
Tehidy Park's tree-lined parkland course

A clearer route through a characterful club.

Brand, photography and the club's online presence, brought together around a stronger first impression.

Read story
A golfer driving from the tee at Stonebridge Golf Club
The lake and tree line at Silvermere Golf Complex
The Players Golf Club course and lake from above
Banstead Downs golf course in evening light, with the London skyline visible beyond the trees.
Aerial view across Moor Park's golf course towards the mansion clubhouse in warm light
The 59club Service Excellence Awards 2026 stage and dining room at Celtic Manor

Client voices

From the clubs
that use it.

Kelvin PughGeneral Manager, Stonebridge Golf Club

“It's completely changed how we operate. Before, we had no real visibility across departments. Now, everything is transparent and we can see what's happening across the business at any moment.”

A golfer driving from the tee at Stonebridge Golf Club
£125k
new revenue in under 18 months
475%
return on investment

“Since working with James and the team at Albatross, we have been extremely impressed with how they have generated us hundreds of new enquiries for 59club’s Mystery Tester Programme.”

Simon Wordsworth59club

Darrel Ranson speaking in his Hoburne interview

“If you're serious about business, then you need to manage the leads. I can't stress that enough. Without a CRM like Capture, you're losing lots of money.”

Darrel RansonPGA Director of Golf, Crane Valley Golf Club, Hoburne

Richard LathamWoodhall Spa

“We hired Albatross and cannot speak highly enough of their services and professionalism.”

The heather-lined Hotchkin Course at Woodhall Spa
733%
campaign return on investment
138k
advert impressions in 3 months

Suzie ZengariniBusiness Development Manager, Hoburne Golf

“Rather than just an email sat in the inbox, and we hope that the right person picks it up, with Capture it is actually assigned to you, so you know it is your responsibility to reply.”

Suzie Zengarini speaking in her Hoburne interview
~£18k
from three extra pieces of business

Trusted by ambitious organisations across golf

NTT DATA
Under Armour
Woodhall Spa
Stoke Park
59club
London Golf Club

Club Growth Review

Where is your club losing demand?

We'll review how your club is discovered, presented and followed up, and identify the clearest commercial opportunity to improve first.

Albatross

Request a Club Growth Review

Tell us about the club and what you would like to grow. We will come back with where the opportunity is.

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