Ashford Manor
Let members tell the story.
Member stories and paid social, giving prospective golfers a more personal introduction to the club.
Explore the project ↗Albatross / Campaigns
Give the right people
a reason to act.
Albatross plans, creates and manages marketing campaigns for golf clubs. We bring the offer, creative, audience and next step together around the opportunity you want to grow.
Selected work / Stoke Park
The campaign.
In context.
The selected Prestige and Weekends creatives, shown in the social and mobile placements where the message needs to work.
View the creative at full size ↗Start with the opportunity
What does your club
have room to grow?
A membership enquiry, society booking and event visit need different messages. We start with what your club has room to grow, who you want to reach and what would make them choose you.
That gives the campaign a job to do before an advert is made or a media budget is committed.
More campaign work
Different clubs.
Different reasons to act.
What we bring together
A clear job.
Considered delivery.
01The offer
A reason to choose your club.
We shape the proposition, offer and message around your club's real strengths. The creative gives people a clear reason to pay attention and understand what is being offered.
Agreed around your project
- Audience and opportunity
- Proposition and offer
- Creative direction
- Campaign assets
02The audience
A plan to reach the right people.
Paid social, paid search, email and organic content play different roles. We agree the mix around your audience, budget and priorities. SEO and AEO can support ongoing discovery through useful content and clear answers; the work and measurement are scoped for your club.
Agreed around your project
- Channel and budget plan
- Paid media setup
- Email and organic content
- Search content where scoped
03The next step
Give the interest somewhere to go.
The campaign and its destination should tell the same story. We plan landing pages, enquiry forms or booking links, and agree how your team will receive and follow up the interest.
Agreed around your project
- Landing page requirements
- Enquiry and booking journey
- Team handover
- Measurement plan
Stoke Park · Original Prestige campaign creative.
Stoke Park · The Green Fees page the adverts link to.
The right campaign for the opportunity
What do you want
people to do next?
Golf membership marketing
Build the message around the membership categories your club has room to grow. Connect the advert and landing page with a clear enquiry, visit or application process.
Visitor golf campaigns
Give visiting golfers a reason to choose your course. Agree the offer, booking destination and available capacity before promoting it.
Society and event marketing
Help organisers understand the experience, options and next step. Keep society, hospitality and event messages specific to the audience and the offer.
Google Ads for golf clubs
Match paid search campaigns to the opportunity and the intent behind the search. Agree the media budget, agency work and destination, then review the quality of the enquiries received.
Facebook and Instagram advertising
Bring the club experience into focused social creative. We agree the audience, placements and testing around the campaign, then assess useful interest alongside the available follow-up evidence.
Golf club email marketing
Plan member newsletters, visitor offers and event emails around a clear audience and next step. Strategy, copy, design, sending support and reporting are agreed separately, including who owns the list and the sending account.
Need to create the emails? Explore Email Studio ↗Working together
From the first conversation
to the finished work.
Agree the priority.
Define the audience, offer, budget and meaningful action. Check that the club can deliver the experience being promoted.
Create and launch.
Develop the campaign assets and destination, review the work with you and check the journey before launch.
Learn and improve.
Review creative and channel performance alongside the enquiry or booking information available. Use what we can verify to decide what to change next.
Before we begin
A few useful
answers.
Do we need to use every channel?
No. We agree the channels that fit the job, the audience and the available budget. The plan may change as we learn what produces useful interest.
Does this include the website and follow-up?
We agree the campaign destination and follow-up requirements during planning. New website work, CRM configuration and ongoing enquiry handling are scoped explicitly.
How do you measure a campaign?
We agree the intended action and the information needed to measure it. Advertising-platform conversions, website enquiries and confirmed bookings are different measures; we report the evidence available.
Let’s talk about your club
What does your club
want more of?
Tell us about the opportunity, the audience and what you want people to do. We’ll discuss the campaign and support that fit.