What has changed?
Review available revenue, member, visitor and tee-sheet information against the period and priorities you agree.
Intelligence
What changed?
What matters?
What next?
Capture Intelligence is the developing platform for bringing your club’s approved data sources into one view.
It shows what has changed, finds the opportunities and prepares the actions worth taking, for your team to review. Data sources are agreed with each club.
Read the transcript
Good things work together.
Capture Intelligence is connected to your tee sheet, and updates every night.
So every morning, your whole club is in one place. No reports to pull.
It finds the visitors who keep coming back, so you can turn them into members.
It shows you the quiet tee times, so you can fill them before they go empty.
It shows what’s really bringing people to your website, channel by channel.
Every Monday, a briefing: what changed, what matters, and the three things worth doing.
Reach the right people, at the right moment, with the right message.
Capture Intelligence. Where your club’s data comes together.
From a signal to a next step
A useful insight should tell your team what to look at and why. It should also make clear where the information came from and what still needs checking.
The wider picture
Start with your
club’s priorities.
Membership may be full while visitor golf, societies or events have room to grow. The questions Intelligence explores should reflect the opportunity your club actually has.
Where is interest going?
Look at enquiry stages, contact groups and follow-up to understand where your team may need to act.
What deserves attention?
Bring in supported acquisition and campaign data. Keep website events, advertising conversions, bookings and revenue distinct.
The intended Monday brief
Less reporting to read.
A clearer place to start.
The intended experience would give your team a short Monday briefing: what happened, why it matters and the few actions worth taking, each with the evidence behind it.
- 01
Show the evidence.
Make the source, reporting period and limitations visible.
- 02
Choose the priorities.
Focus on up to three recommendations, with an owner and a way to judge progress.
- 03
Keep people in control.
A named person reviews proposed actions before anything is sent or changed.
Getting started
Agree the question.
Check the data.
Prove the value.
We start with the commercial question, the systems you use and the information you can make available, then agree the scope and who at the club reviews the briefing.
Does it connect to every club system?
No. We check access, data fields and supported connections for each club. Some sources may use verified exports rather than a direct integration. We agree what can be included before setting the scope.
How do we get started?
Book a demo. We look at the systems you use and the questions you want answered, confirm which connections are currently available, then agree the data sources and an appropriate next step for your club.
Will it send campaigns or make changes automatically?
The approach is to prepare the next action for review. A named person approves before messages are sent or systems are changed.
How does it relate to the other Capture tools?
Sites, Concierge, CRM and Email Studio support day-to-day website, enquiry and communication work. Intelligence brings them together with the other data sources agreed for your club.
Explore Capture ↗Capture by Albatross
What would you like
a clearer answer to?
Tell us about a commercial question your club finds hard to answer and the information you work with today.