Campaigns
How to choose the right channel for a golf club campaign
Compare existing audiences, active search, discovery and partner referrals against intent, destination readiness, capacity and measurement.
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A fresh perspective.
A useful next step.
Ideas and practical guidance for the people shaping golf clubs. Brand, campaigns, websites and the work that connects them.
Silvermere / Website by AlbatrossThe website brief
What should a golf club website project include?
From the first brief to the final handover, the questions that help your club commission a useful website.
Read the guideDecision guides and articles
Useful questions. Practical choices.
Membership
What should a golf membership offer explain before you promote it?
A copyable offer register for category, access, eligibility, costs, restrictions, availability, experience, next action and ownership.
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Society golf
What should a golf society organiser find before making an enquiry?
Plan the route from useful package information to an enquiry, named owner and club-agreed response expectation.
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Planning
How should a golf club brief a marketing partner?
A copyable brief for aligning the priority, capacity, responsibilities, systems, decisions and evidence before connected work begins.
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Content
How to brief golf club photography and film
A practical brief for planning the people, place and details a website, campaign or communication needs.
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Brand
Should your golf club refresh its brand or rebrand?
A practical way to decide whether to protect the identity you have, refresh it or make a deeper change.
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Improve, redesign or rebuild your golf club website?
A practical way to choose the smallest website scope that solves the club's real problem.
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CRM
What should a golf club CRM replace—and what should it work alongside?
A clear division of responsibility between CRM, tee sheets, point of sale, membership records and administration systems.
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Campaigns
How to tell whether your golf club Facebook ads are working.
A practical review of the offer, creative, site visits, qualified enquiries and confirmed bookings.
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Membership
How to Market Your Golf Club to iGolfers.
England Golf reported 72,800 current iGolf subscribers in its 2025 annual review. Build a relevant local offer and measure actual joins.
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What could your club
do differently?
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