Campaigns
How to choose the right channel for a golf club campaign
Email, search, social, or a partner introduction? Start with what the club can fulfil, match the audience's intent, and check the landing page before you spend.
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A fresh perspective.
A useful next step.
Ideas and practical guidance for the people shaping golf clubs. Brand, campaigns, websites and the work that connects them.
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Research for golf clubs.
Albatross · Free reportThe Venue Copy ReportHow 12 country estates, grand hotels, and fine-dining restaurants write about food, rooms, and occasions, with ten principles and four checklists for golf clubs.Get the free report ↗Albatross · Free reportThe Rebrand ReportWhat 24 golf clubs in 10 countries changed, eight of them in depth, plus the rules on names and Royal titles and a toolkit for your committee.Get the free report ↗
Silvermere / Website by AlbatrossThe website brief
What should a golf club website project include?
From the first brief to the final handover, the questions that help your club commission a useful website.
Read the guideDecision guides and articles
Useful questions. Practical choices.
Membership
What should a golf membership offer explain before you promote it?
Before you promote a membership category, check it covers access, eligibility, fees, restrictions, availability, and the next step, and that staff know who answers.
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Society golf
What should a golf society organiser find before making an enquiry?
For clubs that host golf societies: what organisers need to see before they enquire, what your enquiry form should ask, and who at the club should own the reply.
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Planning
How should a golf club brief a marketing partner?
What to put in a brief for a golf club's marketing partner: one commercial priority, real capacity, named owners, decisions, dependencies, and how to sign off the work.
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Content
How to brief golf club photography and film
How to brief photography and film for your golf club around where it will be used: the website, campaigns, and club communications, with crops and handover planned.
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Brand
Should your golf club refresh its brand or rebrand?
For golf club managers wondering whether the club needs a new look: how to tell if you should use your identity better, refresh it, or change its position and identity.
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Improve, redesign or rebuild your golf club website?
For golf club managers deciding whether the website needs focused improvements, a visual redesign, or a full rebuild, and what to check before agreeing the scope.
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CRM
What should a golf club CRM replace, and what should it work alongside?
For golf club managers choosing a CRM: which jobs it should take over, and which stay with the tee sheet, point of sale, membership records, and club administration.
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Campaigns
How to tell whether your golf club Facebook ads are working
A practical way to judge golf club Facebook ads: start with the offer, compare creative fairly, and follow visits through to qualified enquiries and confirmed bookings.
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Membership
How to market your golf club to iGolfers
England Golf reported 72,800 current iGolf subscribers in its 2025 annual review. Here is how a club can shape a relevant offer, reach local golfers, and measure enquiries.
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