Case study / Visitor golf campaign
Woodhall Spa.
Turn a renewed course into a reason to visit.
01 / The opportunity
Turn major course work into a reason to make the journey.
Woodhall Spa had invested significantly in an 18-hole redevelopment of the Hotchkin Course. The opportunity was to put that change in front of visiting golfers who would value the course, rather than assume the renovation would create demand on its own.
The campaign therefore needed to join the destination story to identifiable interest and a practical next step. Attention mattered, but the commercial route continued through qualification and direct follow-up.
02 / The campaign journey
Announce. Attract. Qualify. Follow up.
Albatross developed the campaign creative and launched paid social around the renovated course. Targeting and ongoing optimisation concentrated the media on responses that could move beyond awareness.
The published project account records leads entering a database and being qualified through direct telephone follow-up. The work shown below comes from separate later visitor campaigns in 2020, 2021 and 2023. Each example shows how Woodhall Spa's course story was adapted for a particular format and offer.
03 / The work
Make the course story useful at every step.
The surviving work shows how Woodhall Spa's heathland landscape, reputation and visitor offers were adapted across separate paid-social, Story, landing-page and campaign-email examples. Every execution is displayed from its unchanged original file.
Paid social
Three reasons to choose Woodhall Spa for the next round.
Reputation, seasonal value and the character of the Hotchkin each gave the visitor a distinct way into the same destination.
Later visitor examples
Different formats, one recognisable sense of place.
A 2020 Story carried seasonal offers. A 2021 landing page invited visitors to request a quote. A separate campaign email announced that bookings were reopening and invited readers to learn more.
04 / The reported result
733% return on the Hotchkin renovation campaign.
- 733%
- campaign return on investment
- 138k
- advert impressions
- 3
- months in the campaign
This result belongs to the renovation campaign; underlying spend, attributed revenue and the return calculation are not present in the source set.
Figures from the original Woodhall Spa case study.
Campaigns / Visitor golf
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