The Annual Golf Club Software Report 2026

Foreword

What clubs really run

Sooner or later every club we work with asks the same question: will this system work with everything else we use? This report is our answer, as far as published facts allow.

We read every golf club website we could on the England Golf, Scottish Golf, Wales Golf and Golf Ireland club lists, 2,154 of them, on 24 and 25 October 2026, and recorded what each one runs. Then we read what 11 club systems publish about connecting to other software, price and contract.

It comes in 4 parts, so read the one you need: what clubs run, the systems compared, how to choose, and a toolkit for your committee. All of it is free, here or as one PDF.

James WilkinsonFounder, Albatross

1. Most clubs sell tee times online

   70%73%59%69%83%

   take visitor tee times online.

   1,514 of 2,154 1,120 of 1,530 262 of 444 88 of 127 44 of 53

2. 3 systems run most of it

   82%83%78%82%86%

   of those take them through BRS, intelligentgolf or Club Systems.

   1,240 of 1,514 926 of 1,120 204 of 262 72 of 88 38 of 44

3. Joining is still mostly offline

   21%20%23%25%20%

   of membership pages offer an online application form.

   398 of 1,892 272 of 1,356 90 of 383 27 of 109 9 of 44

4. Half can’t see their visitors

   49%49%49%56%57%

   show no analytics or tag manager at all.

   1,060 of 2,154 743 of 1,530 216 of 444 71 of 127 30 of 53

5. Tracking runs ahead of consent

   61%59%66%79%too few

   of the websites with tracking show no cookie consent tool.

   578 of 943 425 of 720 108 of 163 37 of 47 8 of 13

6. Few connect a CRM

   3%4%2%0%2%

   load the tag of a CRM such as HubSpot, Zoho or Salesforce.

   63 of 2,154 54 of 1,530 8 of 444 0 of 127 1 of 53

Figures for a nation with fewer than 30 club websites behind them read “too few”.

The short version

3 things to do on Monday

1. 01
   Find your contract end dates.

   List every system the club pays for, what it costs and when each contract ends. A switch takes months, so anything ending within a year is already close.

2. 02
   Send the 12 questions.

   Email them to your current supplier and any you are considering, and ask for the answers in writing. The email is in the toolkit.

3. 03
   Check your data clause.

   Find the clause that says how your data comes back if you leave: in what format, how quickly and at what charge. If there isn’t one, ask for it before you renew.

The report

4 parts, all free

1. Part 1What clubs runWhat 2,154 UK club websites show about booking, membership, marketing and search, nation by nation, and a 15-question check of your own.Read part 1 →
2. Part 2The 11 systems comparedWho makes each club system, who owns it, what it publishes about connecting to other software, and what it publishes about price.Read part 2 →
3. Part 3How to choose5 tests for how open a system is, 4 clubs that changed system, and what to check on data, booking and AI before you sign.Read part 3 →
4. Part 4The toolkitA checklist, 12 questions for any supplier, the contract clauses to check, a timeline and an email to send. Print it, or get it as a Word document.Read part 4 →

Method and limits

How we did it

• We read the public website of every club we could on the England Golf, Scottish Golf, Wales Golf and Golf Ireland (Northern Ireland) lists: 2,154 websites from 2,741 clubs, on 24 and 25 October 2026. Nobody was contacted and no form was sent.
• 587 clubs aren’t in the figures: 174 don’t own a course, 159 list no website, we couldn’t read 212, 22 now point somewhere else, and 20 ask not to be read.
• A website shows what a club offers, not every system behind it, and tools that load late can be missed. Treat the figures as floors, and as counts of websites, not contracts. We checked 40 clubs again from scratch, found 1.5% of values wrong, and fixed the rules behind them first.
• For the 11 systems we read only what each supplier publishes, in October 2026: its website, documentation, app store pages, company records and trade press. Suppliers often offer customers more than they publish, so where we found nothing, we give the question to ask.
• Albatross makes Capture, a CRM for golf clubs, so we want club systems to be open. No supplier paid or asked to appear. If we have something wrong, tell us at james@albatross.digital and we will correct it.