Free report · October 2026
The Venue Copy Report
How 13 country estates, grand hotels and fine-dining restaurants write about food, rooms and occasions, and what any golf club can borrow.
Inside the report
- 13 of the UK’s best venues, with their own websites marked up to show what works
- 25 of their live Facebook and Instagram ads, from the Meta Ad Library
- Ten principles, each shown on a venue’s page and on an example golf club website
- Words to use and words to drop, with the reason for every swap
- Four checklists, a scorecard and one email rewritten, before and after
From the team behind brand and marketing work for
A look inside
Words to drop, and what to write instead.
Three of the swaps in the report. Each one comes with the reason, so the whole team can apply it, not just the person who read the report.
Reservations are now open
£45 per person
Fallow deer from the estate, crab from Brixham
Key findings
What the 13 venues tell us.
The best venues write as hosts, not advertisers.
They describe the place and invite you in. Commands, countdowns and “don’t miss” belong to a different kind of business.
Headlines are short, and they are nouns.
Of 132 headings on 12 of the venues’ pages, none ended in a full stop or used an exclamation mark. The median was three words.
Specifics do the selling.
The farm, the breed, the river, the chef’s name, the year the house was built. A competitor cannot copy them.
Credentials appear once, as fact.
A star, an award or a founding date is stated plainly in the paragraph where it belongs, then left alone.
Facts sit together, after the story.
Times, prices per person, dress code, children and how to book go in one calm block, not scattered through the prose.
Most of this is fixable with a checklist.
A pun in a headline, a relative date, “only” before a price, the same phrase in three emails running. The report turns them into four checklists.
Questions
Before you download.
Is it free?
Yes. Fill in the form and you can read the report online or download the PDF straight away. We email you the link as well.
Why do you ask for my details?
To send you the link and to understand which clubs find the research useful. We will only send you marketing emails if you tick the box.
Who is it for?
Anyone who writes for a golf club or resort that sells a restaurant, weddings, events or rooms: general managers, food and beverage and events teams, and whoever sends the club’s emails.
Where does the research come from?
The official websites of 13 UK venues, read in October 2026, and their live Facebook and Instagram ads from the Meta Ad Library. Every quotation is credited, and every screenshot names its source.
Is it only for clubs with a fine-dining restaurant?
No. A members’ club with a bar menu does not need to sound like a fine-dining restaurant, and the report says so. The rules on facts, dates, prices and restraint apply at every level.
Selling a restaurant, weddings, events or rooms?
Start with how 13 of the best venues write about theirs.