Case study / Creative planning & film
Moor Park Golf Club.
A club story shaped around the rhythm of a day.
01 / The brief
Show the club as an experience, not a list of facilities.
Moor Park needed a promotional film that could make its scale, character and everyday club life clear to people already familiar with the name and those discovering it for the first time.
The course and mansion clubhouse set the scene. Around them, golf, tennis, people and the club's social spaces gave the story its sense of life and movement.
02 / The narrative
Give the edit a beginning, a middle and an end.
We shaped the creative idea as a journey from first light on the course to warm light over the clubhouse. That structure gave each sequence a role and kept the film moving as one connected story.
Golf, tennis, the clubhouse and shared moments could then enter as the day developed. The finished 124-second film moves between scale and detail, using changes in activity and light to keep people and place connected.
03 / The work
One day, seen as a whole.
The film brings the club’s setting and activity into one flow: heritage, golf, tennis, people and the changing character of the course as the light shifts.
Inside the story
Place, people and pace all had a part to play.
Closer views of the mansion, practice ground, tennis and evening course reveal how changes of scale, activity and light give the story its pace.
04 / The delivered film
One film, with room for the whole club.
The finished 124-second film moves from the quiet scale of the course into club activity and warm evening light, bringing setting, sport and people into one atmospheric introduction.
Project details from the original Moor Park case study.
Content / Film
Does your content show what a day at the club really feels like?
Albatross can plan a visual story around the people, setting and experiences that make the venue distinct.
