Case study / Golf sponsorship and global content
NTT DATA.
Make tournament technology meaningful to millions of golf fans.
01 / The story
Technology mattered most when fans could see what it changed.
NTT DATA supported three major golf tournaments with technology including the NTT DATA WALL and digital twin services.
The communications task was to explain that role in a way that felt useful and engaging to golf fans, rather than abstract or corporate.
02 / The programme
Put trusted golf voices at the centre of the explanation.
Albatross developed the digital, content and social strategy, then worked with Rick Shiels, Sophie Walker, Andrew Cotter and Sarah Stirk on influencer activations.
Content was built for global channels and the rhythm of live events, carrying the technology story into moments when golf audiences were already paying attention.
03 / The work
A complex sponsorship story translated for social.
The Open, the AIG Women's Open and the BMW International Open gave the programme three distinct settings. Albatross shaped a content system that let specialist golf voices explain NTT DATA's technology in the flow of each tournament, then adapted it for social distribution. NTT DATA's fan-experience film below shows the St Andrews setting; the following clips show the social format.
- 01Find the fan angle
Turn the technology behind the tournaments into stories a golf audience would recognise and follow.
- 02Work with trusted voices
Bring Rick Shiels, Sophie Walker, Andrew Cotter and Sarah Stirk into the content programme.
- 03Publish across events
Adapt original creative for the rhythm of three tournaments and global social channels.
The original published film, “Jazzy Golfer at the 150th Open with NTT DATA”, is currently private on YouTube. View its source ↗
04 / Global distribution
42.1m impressions across three major tournaments.
- 42.1m
- campaign impressions
- 466
- posts delivered
- 7
- influencer activations
Specialist voices and live-event content carried one technology story across the global campaign.
Figures from the original NTT DATA case study. Impressions are not unique reach or sales.
Sponsorship / Content
Need to turn a complex sponsorship story into content fans will follow?
Albatross can connect the strategy, specialist voices and live-event content around your partnership.
