driving data further at THE 150th open
Amplifying NTT DATA's investment in major golf tournaments
With thousands of spectators across multiple sites and millions of fans watching at home, the summer of 2022 was hugely historic for the world of golf. From the 150th Open Championship in St Andrews, to the AIG Women's Open and BMW IO, we were proud to play our part in ensuring the impact of NTT DATA's sponsorship was maximised across channels.
Results
global channels
Our Approach
Social & Content Strategy, Content Creation & Influencer Activation
In 2022 Albatross worked closely with one of the world’s leading global innovators of IT and business services, NTT DATA, on their content and digital strategy for The Open, BMW IO and the AIG Women’s Open.
As an Official Patron and IT Provider of The Open, we were tasked with boosting NTT DATA’s brand sentiment with golfers across the globe by showcasing how NTT DATA help to support professional golf tournaments through their digital services including the NTT DATA WALL and digital twin technology.
We partnered with some of golf’s leading influencers including Rick Shiels, Sophie Walker, Andrew Cotter and Sarah Stirk to help demonstrate and explain how NTT DATA utilise their technology to create a data platform for the world’s leading golf tournaments that gives millions of global golf fans a unique, personalised digital experience like no other.
Key Services
- Digital Strategy
- Content Strategy
- Social Strategy
- Influencer Activation
work we're
proud of
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