Case study / Website, content and brand experience
League Coaches Association.
A digital home for the next generation of professional coaches.
01 / The brief
Create a contemporary experience inside an established identity.
The League Managers Association commissioned a new digital home for the League Coaches Association, aimed at a younger professional audience.
The experience needed to feel current while retaining a clear relationship with the credibility and identity of the wider organisation.
02 / The experience
Carry the identity through content, interaction and publishing.
Albatross combined UX and UI design, content and Webflow development. Existing brand material guided the visual system while interactive elements gave the experience a more active feel.
The publishing foundation was considered alongside the front-end design so the association could manage the platform after launch.
03 / The website
A focused platform shaped around a digital audience.
The original project presentation and current site views show the identity moving across the experience: a bold opening, a membership route and an editorial history. Current screenshots document the site as it appears today, rather than claiming an exact launch-day interface.
The original presentation
An established identity, given a new rhythm.
The published case-study image presented the LCA website in a staged phone composition. It shows how the visual language was adapted for a younger coaching audience.
- 01A clear front door
The current homepage leads with the association and its role in professional coaching.
- 02A membership route
A dedicated page explains the value of belonging and gives interested coaches a next step.
- 03A living story
The About page carries the association's history through a visual timeline.
04 / The delivery
An eight-week turnaround with an 85/100 PageSpeed score.
- 8
- weeks' turnaround
- 85/100
- Google PageSpeed score
Content, responsive interface and Webflow build were delivered as one focused launch programme.
Figures from the original LCA case study.
Websites / Launch
Launching a new organisation inside an established brand?
Albatross can connect identity, content and Webflow delivery in one focused website project.
