A direct route to the right information.
Visitor golf, membership, societies, events, coaching, dining, and the wider club each have a defined route, with booking or enquiry actions kept close.
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Case study / Digital experience · Website · Enquiry journey
Tehidy Park Golf Club.
One clear journey from first visit to a lasting club connection.
01 / The opportunity
The club had more to say than its website showed, and no shared place for every enquiry.
Tehidy Park has a parkland course, a members' club founded in 1922, visitor golf, dining, events, and coaching to explain. The club reported that its previous website did not fully show that offer or make each route easy to find.
Enquiries arrived through the website and by phone, but there was no shared place to record the topic, assign the next step, and see who was handling it. The brief was to make the club clearer online and connect those routes to one tracked intake process.
02 / The approach
Give each audience a clear route, then carry the enquiry into one shared workflow.
The new website gives visitor golf, membership, societies, events, coaching, dining, and the wider club their own routes. Tehidy's story reaches back to 1922, with the club's crest and course imagery anchoring the experience.
The enquiry form asks what the person wants to discuss and sends that topic into Capture. Capture can then assign the enquiry and alert the relevant member of the team, while an internal form brings phone and walk-in enquiries into the same shared view.
03 / The work
Clear routes for visitors. One shared starting point for the team.
The topic-led form and AI concierge carry visitor intent from the website into Capture. An internal form gives phone and walk-in enquiries the same route into the shared system, where they can be assigned to the relevant team member and supported by staff alerts.
A route for each audience
Show the whole club without making people search for it.
The new website separates visitor golf, membership, societies, events, coaching, dining, and the club story into clear routes. The story reaches back to 1922, while booking and enquiry actions stay visible on desktop and mobile.
One shared intake
Give each enquiry a topic, an owner, and a visible next step.
Visitors can choose a topic on the enquiry form or ask the website's AI concierge. When a concierge conversation becomes an enquiry, its context feeds Capture too. Capture records the source and topic, assigns the enquiry, and alerts the relevant member of the team. An internal form gives phone and walk-in enquiries the same route into the shared system.
View the AI concierge at full size ↗One shared starting point.
Website, phone, and walk-in enquiries can be recorded in Capture with their source and topic, then assigned to the relevant team member.
A direct line to past visitors.
The club can send past visitors its news and a booking link in its own style, with the crest and course imagery people know.
Visitor communication
Carry the club's story into a useful visitor update.
The first visitor newsletter brought course imagery, club news, and a booking link together in the club's own style. The website enquiry form also includes an optional marketing choice, keeping the permission question visible at the point of contact.
04 / The benefit
Clearer routes into the club, with one shared system for the handover.
Visitors can find the round, membership or event they came for, and ask a question at any hour without leaving the website. Every enquiry, whether it starts online, on the phone or at the desk, reaches Capture with its topic, an owner and an alert to the right member of the team. And the club has its own channel to share news with past visitors and invite them back to book.
Websites / Capture / Email
Connect the first visit to a clearer handover.
Albatross can shape the website, enquiry routes, shared intake, and visitor communication around the way your club works.
