A clear sense of the club.
The course, membership and ways to visit are easy to understand, with an obvious next step when someone is ready.
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Case study / Digital experience · Website · Enquiry journey
Tehidy Park Golf Club.
One clear journey from first visit to a lasting club connection.
01 / The opportunity
Make the club easier to understand, and the next step easier to take.
Tehidy Park has a distinctive course and a welcoming club. The opportunity was to help more people understand that experience online, find what mattered to them and feel confident about taking the next step.
The work therefore reached beyond a new set of pages. It connected the first visit, the questions people ask and the context the club team needs to respond appropriately.
02 / The approach
Design one experience around the decisions people actually make.
We shaped the public website around visitor golf, membership and the wider club, using Tehidy's established crest and club-supplied course imagery. The structure quickly explains what the club offers and gives each visitor a clear route forward.
A visitor can explore in their own way, ask a question while they browse and choose to stay in touch. The same journey gives the team useful context about the enquiry instead of an isolated message with no clear owner.
03 / The work
A helpful digital front door for visitors, with better context for the team.
The website makes the club and the next step clear. The form and real-time AI concierge give visitors two natural ways to ask for help, while connected enquiry context helps the right member of staff respond appropriately.
Discover and explore
See what makes the club worth a visit.
Tehidy's character comes through before a visitor has to make a decision. The website introduces the course, membership and wider club clearly, then keeps the next useful action within reach on desktop and mobile.
Ask and enquire
Help is available while someone is still exploring.
The real-time AI concierge answers visitors' questions as they explore the site. For a more detailed request, the enquiry form makes the topic clear. That connected context helps the club team understand what the person needs and respond appropriately.
See how the concierge helps visitors ↗More useful enquiry context.
The subject of each request travels with it, helping the right person pick up the conversation with a better starting point.
Good reasons to come back.
Relevant visitor contact gives Tehidy a natural way to share club news, occasions and another reason to return.
Stay connected
Keep the relationship useful after the first visit.
Visitor interests and communication preferences give the club a better basis for staying in touch. The aim is simple: share relevant news and occasions so people have a reason to return, whether their first interest was a round, an event or membership.
04 / The benefit
A clearer experience for visitors and a more useful starting point for every conversation.
People can understand the club, find the right next step and get help while they explore. Tehidy's team receives more useful context for each enquiry, while relevant visitor contact gives the club a natural way to share news, occasions and reasons to return.
Websites / Capture CRM / Email
Let’s connect the whole journey at your club.
Albatross can bring the website, enquiry handling and follow-up into one useful club experience.
