The Problem

The club was grappling with an obsolete Wordpress website with no online booking capabilities for the hotel and no mobile optimisation. Updating images or videos was also no longer possible, and they were even unable to access Google Analytics, leaving them uncertain of the sites performance or user interaction, thereby inhibiting growth.

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^{Image Below: The Players' Old Website on Mobile}

Our Solution

Addressing the Players Golf Club's challenges, we launched a comprehensive solution. Beginning with an extensive video shoot to capture the club's premium features and facilities, we created a new mobile-optimised Webflow website that was easy to update and visually captivating.

Furthermore, we developed a lead generation form to gather vital booking information, streamlining the process and minimizing email exchanges. Crucially, we incorporated Google Analytics for tracking ongoing website performance, enabling strategic decision-making and facilitating continuous Conversion Rate Optimization (CRO).

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Results

Through the integration of analytics and ongoing Conversion Rate Optimisation (CRO), we saw a substantial uptick in lead acquisition, mirroring the club's elevated status. The outcome, seen in the filled-to-capacity waiting list, underscores the impact of our website rejuvenation and steadfast dedication to enhancing the online user experience.The transformation was truly game-changing. The club's new, easy-to-manage website offered the unique capability to make lightning-quick updates, providing them full control and ownership over their online presence.

The addition of an efficient custom coded lead generation form for the hotel and group bookings eased the load on staff, eliminating unnecessary back-and-forths with the customer and capturing essential enquiry information.

Most importantly, this digital revamp culminated in an online platform that mirrors the grandeur of the golf course and the club's elite stature, marking a substantial leap forward from their previous website.

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