Case study / Website strategy, content & enquiry capture
The Players Golf Club.
A mobile website that matches the experience on the course.
01 / The problem
The venue had outgrown its digital front door.
The Players needed a more modern website that could represent golf, accommodation and hospitality as one connected visit. The project brief identified an old, weak mobile experience and a need to make the venue easier to explore and enquire about.
A broad offer also needed clearer routes. Golfers planning an overnight trip require different information from a visitor booking a tee time, so the structure had to reveal the whole venue without making the next action harder to find.
02 / The rebuild
Build the journey around the decisions visitors make.
Albatross planned the information architecture, designed the key interfaces and developed the site in Webflow with a content management system. A sunrise-to-sunset production created new moving imagery for the homepage and principal parts of the offer.
The Plan My Trip journey was designed as structured enquiry capture. It asks about accommodation, dates, party size and golf preferences so the club receives the shape of a visit before beginning the follow-up conversation. Analytics setup formed part of the documented delivery scope.
03 / The website
From the whole venue to one useful action.
The historical project image and the live site show the change in emphasis. The current captures record the experience in September 2026; they demonstrate continuity in the structure, rather than the exact launch-day interface.
A broader front door
Let the venue lead, then keep every booking route close.
The staged historical presentation records the previous mobile interface. Today, the homepage uses a wide venue view and a compact Book Now menu that separates tee times, Stay & Play, society days and rooms.
Stay & Play
Give a complex visit a clear planning route.
The service page introduces the accommodation offer and holds a single Plan My Trip action. The live mobile form then gathers check-in, check-out, guest and bed requirements before later golf preferences and contact details. It is an enquiry journey, rather than an online reservation or payment flow.
- 01See the whole venue
Film and venue content introduce the course, accommodation and hospitality as one visit.
- 02Choose a route
Clear booking options separate a tee time from a longer Stay & Play trip.
- 03Plan the details
The mobile enquiry gathers dates, guests, beds and golf preferences for a useful club follow-up.
04 / The outcome
A responsive website joined golf, stays and enquiries.
The site brought the 45-hole golf hotel, trip planning and enquiry capture into one system. The original case study also records stronger lead acquisition and a full waiting list, without publishing a lead count or measurement period.
Project details from the original Players case study.
Websites / Content
Does your website undersell the venue and slow the team down?
Albatross can combine website planning, original content, a manageable Webflow build and clearer enquiry capture.
