Case study / Membership, weddings and golf days
Stonebridge Golf Club.
Fresh creative around the club's priority income streams.
01 / The challenge
Advertising had stopped producing the enquiries the club needed.
Stonebridge came to Albatross after work with a non-specialist agency had stalled. Membership, societies, weddings and events each asked customers to make a different decision.
The brief was to give those offers specific reasons to respond while keeping Stonebridge recognisable as one venue.
02 / The approach
Build distinct propositions around real club experiences.
Albatross developed story-led creative across social, video and paid distribution. Each campaign matched its message to the occasion: joining, arranging a golf day, planning a wedding or booking an event.
Media buying took those propositions to relevant audiences, while the creative gave prospective customers something specific to picture and act on.
03 / The work
A club story with more than one commercial route.
The course photography and member film bring the club experience into view. The separate client film explains why Stonebridge changed its marketing approach and what the team reported afterwards.
- 01Start with a real place
Course and member footage gave the campaign a recognisable setting and people to remember.
- 02Separate the offers
Membership, societies, weddings and events each needed their own reason to enquire.
- 03Carry it into media
Social creative and paid distribution matched those reasons to different audiences.
04 / The result
£125k of new revenue in under 18 months.
- £125k
- in under 18 months
- 475%
- return on investment
- 2,000+
- leads generated
- £100k+
- revenue
Client testimony described membership as the strongest campaign and connected the wider work across weddings, membership and golf days to a more stable club business.
Figures from the original Stonebridge case study.
Campaigns / Club growth
Need campaign work that supports the whole club?
Albatross can build creative and paid media around the income streams your team wants to grow.
