Case study / Photography and film
Woodhall Spa Golf.
A renewed image library, planned around the character of the place.
01 / The content gap
The existing library no longer showed the course the club had built.
After three years of work on the Hotchkin Course, Woodhall Spa's existing imagery no longer reflected the experience visitors would find on the ground.
The brief called for a broader visual account of the venue: the scale of the courses, their heathland texture, the people who care for them and the practice facilities around them.
02 / The production
Plan enough time for place, weather and variety.
Albatross planned a multi-day photography and film shoot around the locations, changing light and forecast. The call sheet paired evening and early-morning course work with time for greenkeeping, golf, tuition and the performance centre.
That structure let broad aerial views sit beside quieter details and human moments, giving the library a useful change of pace across campaigns and wider brand communication.
03 / The library
From heathland scale to the work behind the round.
The finished library moves between the course at its widest, low light across the greens, the patterns of the landscape and activity inside the performance centre. Three frames from the finished film are shown alongside the published photography to make that range visible.
Light and detail
Let the same landscape change with the conditions.
Low light pulls the green and bunkering forward. Later, sun through the trees gives the course a quieter register without losing the heathland setting around it.
Scale
Show how the greens sit inside the heath.
The overhead view turns the bunkers, greens and paths into one connected landscape. It gives the library a clear establishing image between closer course details.
Beyond the course
Carry the story into practice and performance.
The production also followed the people and facilities around the round. Inside the performance centre, coaching adds a human scale to the wider course views.
The finished film
One library, moving through the whole venue.
The final edit moves from the courses into greenkeeping, golf, practice and the performance centre, bringing the planned variety together in one continuous piece.
04 / The delivery
The new content cut lead costs by 70%.
- 70%
- reduction in lead cost
The renewed library gave campaigns a broader mix of heathland scale, course character, people and practice.
Figures from the original Woodhall Spa content case study.
Content / Production
Has your venue changed faster than its image library?
Albatross can plan a production around the place, the conditions and the campaigns the assets need to serve.
