Case study / Creative production & short-form film
Function18.
Five looks. One collection in motion.
01 / The brief
Make a winter collection feel at home on the course.
Function18 wanted short-form social content around five pieces from J.Lindeberg’s autumn and winter range. Each look needed its own identity while still reading as part of one collection.
The creative challenge sat between performance golf and fashion: show the clothing in use, keep product detail visible and give the final films enough pace for the feed.
02 / The shoot
Let the course become part of the styling.
Albatross planned the shoot at Woburn and built the sequences around real golf movement: walking into frame, taking a swing, playing from sand and adjusting the clothing between shots.
Those repeated gestures created natural edit points. Individual films could stay close to a garment, while the match-cut reel moved between all five looks without losing the sense of one place and one day.
03 / The work
Build five product stories, then cut them together.
The finished work shifts between wide course movement, close product detail and active golf. The five featured looks each received a short-form film, with a compact vertical reel bringing the collection together through matched movement.
Movement
Keep the clothes inside the game.
Full swings and course movement gave the garments a practical context. The camera stayed close enough to retain shape, contrast and product detail.
Five looks
Change the energy without changing the world.
A bunker strike brought impact and texture. The patterned jacket moved into a closer portrait register, using the same woodland setting to hold the collection together.
Detail
Give the branding room to register.
Quieter gestures and low light created a fashion-led counterpoint to the golf action, without taking the collection away from its setting.
Match-cut reel
Five looks in twelve seconds.
The vertical reel uses a repeated walk towards camera to move cleanly from one outfit to the next. Each change lands quickly, while the framing keeps the sequence continuous.
04 / The delivery
One shoot became a connected set of social films.
Five individual product films and a 12-second match-cut reel gave Function18 focused stories for each featured piece and a fast overview of the collection.
Project details from the original Function18 case study.
Content / Social
Need product content that feels at home in golf and on social?
Albatross can plan the shoot and build an edit set around the way the audience will encounter it.
