Case study / Events and festive campaigns
Farleigh Golf Club.
Take the events programme beyond the golf audience.
01 / The opportunity
A strong events venue was not always visible beyond golf.
Farleigh wanted its events and festive programme to reach a broader local audience without losing the identity of the club.
Each date needed enough personality to earn attention in a busy market and a practical route for interested customers to learn more.
02 / The campaign
Build creative around the calendar, then learn from the response.
Albatross combined paid social with Farleigh's email database and brochure lead magnets. Bespoke creative gave each experience its own reason to respond.
Testing across the programme helped the team see which ideas and formats produced traffic and leads while keeping the venue recognisably Farleigh.
03 / The work
A festive programme with its own visual momentum.
Actual paid-social and email creative brought Farleigh's festive calendar into one recognisable campaign. The film connected event atmosphere to the brochure action, while the email presented the offer for people ready to consider a date. The wider programme generated hundreds of enquiries.
- 01Catch the occasion
Festive creative gave local audiences a reason to notice Farleigh beyond golf.
- 02Show the options
The brochure helped interested people explore the event programme in more detail.
- 03Follow up
Email and paid-media responses gave the team routes back to prospective guests.
04 / The reported result
21 festive events sold out.
- 21
- sold-out festive events
- £0.76
- cost per lead
- 400+
- new email contacts
- +44%
- festive-event revenue year on year
- £50
- average festive ticket
Paid social, email and the brochure route helped Farleigh fill its festive calendar and add new contacts for future events campaigns.
Festive figures from Albatross's Farleigh credentials and the original case study. The original page rounded the first two results to 20+ sold-out dates and <£1 per lead.
Campaigns / Events
Want more people to see what your venue offers beyond golf?
Albatross can connect creative, media and follow-up around your events calendar.
