Case study / Membership and venue growth
Pitch Golf London.
One venue brand. Two distinct reasons to choose it.
01 / The commercial context
Serious practice and a social night out shared one address.
Pitch combined Foresight-powered indoor practice, coaching and membership with the energy of a London social venue. Both were real reasons to visit, but they answered different needs and carried different expectations.
One broad message would have made the golf offer feel less specialist and the wider venue less inviting. The communications needed to protect the credibility of each proposition while keeping both recognisably Pitch.
02 / Two audience strands
Build one route for golfers and another for the wider venue.
Albatross established a membership strand around Pitch's golf offer, coaching and Foresight technology. Separate social and entertainment activity gave groups, events and nights out their own reasons to engage without diluting the specialist golf position.
Creative development, photography, video and paid media gave each strand material suited to its audience. The membership journey connected the advert to a high-intent brochure form, with follow-up email and booking-reminder assets prepared around the next conversation.
03 / Connected execution
Different messages, joined by one physical experience.
The final membership edit led with people, practice and a direct invitation to tour the venue. Around it, photography could move from shot data and simulator bays to food, events and the clubhouse floor without asking one image to explain everything.
Delivered membership creative / 2021
A direct invitation, made for the social feed.
The final vertical edit moves through coaching, practice and play before asking viewers to sign up for a free tour. The original source content is shown here as a web-optimised derivative inside a restrained editorial feed context, without invented engagement or performance data.
04 / The consequence
£1.3m+ of subsequent investment after the campaign.
- £1.3m+
- subsequent investment
- 1,000+
- leads generated
- 188k
- advert impressions
The membership and social strands gave Pitch distinct ways to build demand around the wider venue.
Figures from the original Pitch case study.
Campaigns / Growth
Does your venue need to speak clearly to more than one audience?
Albatross can shape campaign strands that protect the core offer while opening new reasons to visit.
